So, you’re ready to dive into the world of print marketing, but where do you start? Spoiler alert: it’s not with your favourite paper stock (though we do love a good textured finish!). As a leading Sydney print service provider, we have plenty of experience helping customers with print strategy. Here’s some tips.
1) Start with a budget and a plan
Before you get too excited about fonts and fancy folds, ask yourself some important questions:
- How many pieces do you need printed?
- What’s your printing budget?
- Are you planning to mail these pieces?
- When’s your deadline?
- What kind of paper stock do you want?
- Will you need extra services like binding, die-cutting, or shrink-wrapping?
- If mailing, do you have your own data list, or will you need help finding one?
Getting these details sorted first will help avoid surprises that can throw your budget off. Don’t worry, your Sydney print service, Absolute Colour, will guide you through all this! We’re always here to give you our time and experience. We can help with quotes, finding the best quality for your job, and anything else you need.
2) Pick the right print format
Are you selling products? A catalogue might be your best friend. Promoting services? A brochure or booklet could do the trick. The format should complement your message and brand image. With a Sydney print service like Absolute Colour Printing, you’ll get expert advice on which format best suits your business goals.
3) Know your audience
Grab some demographic data about who you’re targeting—this will help craft a strategy that speaks to your people.
4) Create an irresistible message
Whether it’s an offer, a message, or the design, make sure it stands out and grabs attention. The right print design can turn heads and win hearts!
5) Final touches
When you’ve got your vision locked in, reach out to us to take it from there. We’re here to handle everything from design to mailing it out into the world. Just bring us your specs!
