Your business card is one of the most powerful tools in your marketing arsenal. It’s so much more than just a name and number It’s a critical part of the first impression you leave when meeting a contact for the first time and it’s often all that someone’s left with if they’ve met you at an event.
It’s quite literally new business and networking workhorse. Yet, so often its production gets relatively little attention. There are so many things you can do to make you stand out from the crowd.
- Custom cut shapes
- Narrow cards
- Matt celloglaze
- Spot UV varnish
- Foil finishes
- Folded cards
- Lenticular & holographic cards
- Cards that act as promotional pieces
And whilst it’s important to have your card be impactful, it’s just as important that your card is in keeping with the essence of your organisation’s brand. We’ll work with you to ensure your card can hold its own the next time you’re out and about.
If you’re looking to give your next business card an edge, speak with Yvonne today on 1300 88 99 59 or contact us and we’ll get back to you asap.
Business cards – more than just a name & number. It could be said that there are two types of business cards.
- The practical type – a minimalist design, including only a name, number and contact email.
- The interactive type with an innovative design, encouraging prospective clients to get involved, rather than just get in touch.
- Instead of giving out a small piece of paper that is likely to be filed away somewhere and forgotten, how about creating a business card that gets people talking?
- Try looking at your business card as a marketing tool, rather than just a piece of contact information.
Make it a resource
You could include some interesting statistics or facts on the back of your card. For example, imagine you are a power company promoting energy savings. Find the most interesting – perhaps even controversial – fact or statistic that you can and print it on an eco business card.
The idea is that this piece of information will get people talking, prompting them to pull out your card every time they want to share the fact.
Incorporate social media
A business card can include more than just your own contact details. Try referring your potential clients to a fun, interactive social media page that shows them a more creative side of your company.
You could even create business cards that have unique codes – clients can enter them online and receive something in return, such as a free information pack or access to exclusive data.
One marketing strategy is to incorporate an inspiring quote somewhere on your business card.
A good example of this is UK clothing company Fat Face. It prints the following original quote on their clothing tags:
“Just living is not enough. I must have sunshine and freedom.”
If potential clients like the philosophy, they will want to put it somewhere they see it often – and they will always connect your brand with that quote.
The same applies to a gorgeous image or funny joke – it all depends what reflects your brand values best.
These are just some examples of how you can get the most out of your card. Try seeing it as a marketing tool – and you could create conversation, not just cardboard.