If you’re like me, you don’t like talking about or thinking about mistakes. But after 30 years in the printing business, I’ve seen it all—which makes me qualified to help you avoid them. Whether you’re a small startup or a large corporation, making the right choices with your printing can save you time, money, and a whole lot of frustration. Here are the top 5 printing mistakes I’ve seen and how you can steer clear of them.
1. Not Proofreading Thoroughly
It might sound basic, but skipping the proofreading step is one of the most common—and costly—mistakes in printing. A small typo or incorrect colour can ruin an entire batch of prints. Always take the time to double-check everything and if you have the resources get second set of eyes to check it. It’s amazing how easy it is to read right over the top of a mistake. Double checking content and spelling avoids future pain.
2. Choosing the Wrong Paper Type
Not all paper is created equal. The type of paper you choose can greatly affect the look and feel of your printed materials. Whether it’s glossy, matte, or textured, selecting the wrong paper can send the wrong message. A local printer can provide guidance to help you pick the perfect paper for your project. We’ve been around a long time and we know from experience what works. You can trust us to offer you sound advice.
3. Misunderstanding Colour Profiles
Colour accuracy is crucial, especially when your brand colours are on the line. Many businesses overlook the importance of matching colour profiles between digital designs and print outputs. When you work with a professional printer near me, they’ll work with you to ensure your colours are spot on every time.
4. Overlooking Bleeds and Margins
Failing to account for bleeds and margins can result in images or text being cut off in the final print. This is especially important for designs that go edge-to-edge. A knowledgeable printer near me will guide you through setting up your files correctly to avoid this issue. At Absolute Colour, we will check this for you and help you get it right too. We figure it’s our area of expertise and it doesn’t cost more than a bit of our time to ensure your results are perfect. Why not?
5. Not Considering the Purpose of Your Print
Every print project has a purpose, whether it’s to inform, promote, or inspire. Not aligning your design with its intended purpose can dilute your message. Discussing your goals with a local printer near me can ensure that your print materials achieve exactly what you intend them to. For example, your business card can be designed with quality stock and the right information (not too much) to give a lasting impression of quality and make it simple to find out how to connect with you.
Avoiding Mistakes
At Absolute Colour Printing, we’ve seen it all, and we’re here to make sure your project is mistake-free. By working with a trusted local printer near me, you get the benefit of our experience, attention to detail, and a commitment to getting it right the first time.
Remember, the best way to avoid printing mistakes is to partner with professionals who care about your project as much as you do. Ready to get started? Reach out today and let’s make your next print project a success! Phone Yvonne today on 1300 88 99 59 or email print@absolutecolour.com.au
