Keeping your print collateral up-to-date is like giving your brand a little spa day—it ensures you’re looking fresh and fabulous. And with affordable printing now within reach, there’s no reason to let tired, outdated brochures hang around! A marketing collateral audit is your ticket to sprucing up your print materials without breaking the bank. Ready? Let’s dive in!
Here are 7 steps:
1. Take Stock of Your Print Collection
Gather all those brochures, business cards, banners, and flyers. Having them all in one place (even if it turns into a mini mountain of paper) lets you see what you’ve got. Affordable printing makes it easy to consider replacing older pieces that may have seen better days!
2. Assess Usage Frequency
Here’s the big question: when was the last time you actually used this stuff? If your business cards are from two rebrands ago, they might be past their prime. Now’s the time to retire the old and make space for fresh designs that match your current look. Plus, with affordable printing options, upgrading is easier than ever!
3. Check for Brand Alignment
Does your current print collateral match your brand’s vibe today? Branding evolves, and your print materials should too. Whether it’s outdated logos or old colour schemes, affordable printing makes it totally doable to refresh everything to reflect who you are right now. Say goodbye to anything that feels “yesterday.”
4. Update Content and Information
Accurate details are essential! Make sure all phone numbers, email addresses, and offers are up to date. An incorrect phone number could lead to missed calls and missed opportunities. Affordable printing ensures that updating your materials won’t cause a dent in your budget.
5. Organise and Categorise
Now that you’ve sorted through your print pieces, it’s time to organise them by type or campaign. Keeping things tidy will help you spot any gaps in your marketing materials, and thanks to affordable printing, filling those gaps with fresh new flyers or brochures is simple and cost-effective.
6. Create an “Old Assets” Folder
Not ready to throw some pieces away? Create an “Old Assets” folder to store items you might want to reference in the future. Just because it’s not ready for the spotlight today doesn’t mean it won’t come in handy tomorrow.
7. Implement a Regular Audit Schedule
Make auditing a habit! By doing regular audits every 6-12 months, you ensure that your marketing collateral remains current, aligned with your brand, and as effective as ever.
Time for a Print Refresh!
Affordable printing has made it easier than ever to give your marketing collateral a makeover. With these seven steps, you’ll have a streamlined, organised, and fresh collection that truly represents your brand.
Need help?
Looking for a printing company that can help with graphic design? From fixing a typo through to full design of cards, brochures, folders, posters and very importantly help with setting up your press ready PDF.
At Absolute Colour Printing, we’re not just here to print—we care about making sure your brand shines. With over 30 years of experience, we’re ready to help you elevate your print game.
Let’s make your marketing materials stand out—affordably! Contact us today.
