Best Printers Sydney: This blog post is unashamedly about what we do here at Absolute Colour. Too often, I hear from people who think they know all about printing, but like all industries, printing has been dramatically disrupted. New technologies abound. Keeping abreast of printing innovation takes time, and we at Absolute Colour are totally committed to ensuring our clients get and deliver campaigns that exceed their expectations.
What is High-End Printing?
High-end printing allows you to use techniques and options that include a variety of special materials, methods, and finishes. This approach makes your printed items unique. While it may be a bit more expensive and take a little longer to produce, if results are what you want, this option should be considered. Think about the number of unsolicited print items you still get in your mailbox that lack print creativity—they get trashed pretty quickly, don’t they? Taking the time to think about innovative and high-end print items at the outset can be the difference between a great campaign and one that frankly doesn’t work.
Why Print Should Be in Your Marketing Mix
It is vital you add print to your marketing mix, but you must think about your goals at the outset, just as you would with all communication channels. For example, I know of digital companies that use print as their primary communication channel. Why? Because it is an innovative twist on what they do and because of the emotional bond created by touching and feeling their communication. This is then heavily reinforced through clever digital communication.
High-End Printing Techniques
High-end printing techniques can include:
– Luxurious Paper Stock: Adds a tactile sense of quality.
– Embossing: Creates a raised effect that can highlight text or logos.
– Foil Stamping: Adds metallic details for a striking visual impact.
– UV Coating: Provides a glossy finish that enhances colors and durability.
– Die-Cutting: Allows for unique shapes and designs.
– Metallic Inks: Adds shimmer and shine for a luxurious feel.
If you want your mailer or marketing collateral to stand out and get attention, then using foil and embossing will definitely achieve this. These specialized techniques add a completely new level of sophistication to your mailer.
The Absolute Colour Difference
At Absolute Colour, we are proud to be considered one of the best printers in Sydney. Our dedication to high-end printing ensures that your campaigns are not only seen but remembered. We combine innovative printing techniques with outstanding customer service to deliver results that exceed expectations. Whether you need luxurious business cards, eye-catching brochures, or sophisticated mailers, we have the expertise and technology to make your vision a reality.
Let us help you add that unique touch to your marketing efforts with our high-end printing services. Contact us today to find out how we can elevate your next campaign.
