Helps with Attracting and Keeping Attention in Print If you counted how many times you see an ad in a day, what would be your estimate? How many do you remember and respond to? The number of advertisements we see per day sits between 3,000 and 20,000 according to now passed, researcher and social analyst, […]
Category Archives: News from Absolute Colour
Absolute Colour News and Blog
13
Feb
Feb
Catalogues – the most effective advertising in the face of digital In the face of digital and social media advertising, billboards, TV, cinema and radio advertising, printed catalogues continue to be an essential part of marketing plans. According to Retail World, catalogues were ranked “as the most effective advertising channel in influencing their purchasing decisions” […]
News from Absolute Colour
Beck’s produced a world-first musical outdoor poster using printing services in Sydney
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Jan
Jan
As part of a promotion for New Zealand Music Month, beer company Beck’s produced a world-first – a musical outdoor commercial playable poster using poster printing services in sydney The print industry never ceases to amaze us. Using conductive ink, Beck’s were able to produce a series of interactive posters to entice users using promotional tracks. […]
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Feb
Feb
Custom Print Marketing Custom print marketing offers businesses a unique edge. With custom printing, companies can tailor their marketing tools to perfectly reflect their brand identity and message. Printed catalogues, for example, offer a tactile experience that online browsing can’t match, allowing customers to physically interact with your products. Additionally, custom print marketing extends to […]
15
Dec
Dec
Woo Hoo! As we move towards the wonderful holiday season, many of us are already diving deep into plans for 2016. If your brand is working hard to develop content, engagement, and turn your fans into brand evangelists, then you must consider an Absolute Colour brand culture book. The Nuts N Bolts of Quality Printing […]
09
Nov
Nov
Outstanding printing service denotes our purpose as a business. This week’s Mindful Monday is a little different. We talk about work and purpose, inspired by U.S.-based Imperative, who recently released their 2015 Workforce Purpose Index. Although the study is U.S.-centric, it offers insights that are highly relevant for the Australian workforce. The Value of Purpose-Oriented […]
20
Oct
Oct
Best Printers Sydney: This blog post is unashamedly about what we do here at Absolute Colour. Too often, I hear from people who think they know all about printing, but like all industries, printing has been dramatically disrupted. New technologies abound. Keeping abreast of printing innovation takes time, and we at Absolute Colour are totally […]
20
Oct
Oct
Life can get pretty crazy during the festive season, so this year we wanted to help our customers send a special message to their staff, suppliers, customers, and more. Instead of the traditional Christmas client gift or card, Absolute Colour offers an innovative Christmas Gift, known as the Merry Mindful Christmas Colouring Gift. The Perfect […]
19
Oct
Oct
Happy Monday everyone! For today’s Monday motivation, let’s delve into the important topic of well-being and how it connects to our daily lives and work at Absolute Colour, a leading provider of printing services in Sydney. Five Fundamental Components of Well-being The New Economic Forum has documented five fundamental components of well-being that we can […]
06
Oct
Oct
At Absolute Colour, we have been talking a lot about innovative solutions for print campaigns. In our experience, the possibilities are only limited by a client’s imagination. Here are some great examples of what you can do with print to create impactful and memorable campaigns. Raising Awareness with Print Campaigns OPSM’s ‘Penny the Pirate’ Campaign […]