Outstanding printing service denotes our purpose as a business.
This week’s Mindful Monday is a little different. We talk about work and purpose, inspired by U.S.-based Imperative, who recently released their 2015 Workforce Purpose Index. Although the study is U.S.-centric, it offers insights that are highly relevant for the Australian workforce.
The Value of Purpose-Oriented Workers
According to the study, workers with a purpose orientation are the most valuable and highest potential segment of the workforce, regardless of industry or role. These purpose-oriented workers not only seek out purpose in their work, they create it. As a result, they outperform the rest of the workforce. They thrive in every industry and role, from accountants at professional service firms to the farmers growing our food to the designers at creative agencies. Purpose-driven workers are the foundation for successful organizations, a thriving economy, and a healthy society overall. On every measure, purpose-oriented workers have better outcomes than their peers: 20% longer expected tenure, 50% more likely to be in leadership positions, 47% more likely to be promoters of their employers, and 64% higher levels of fulfillment in their work.
Understanding Work Orientation
To grasp the significance of these figures, let’s look at what work orientation is. According to Imperative, it is a psychological predisposition to the role of work in life. It is a stable mindset throughout one’s career that transcends a specific job or employer. Some people see work in their lives as solely a source of income or status. Others are oriented to see work as primarily about purpose—personal fulfillment and helping other people.
Outstanding Printing Service: Reimagining Purpose
As I have been re-imagining the purpose of Absolute Colour moving forward, I’ve focused on making our team and clients ‘be outstanding.’ It’s an expression that we ‘walk the talk.’ It’s really all about purpose. Yes, we produce wonderful print collateral in innovative and creative ways. But it is the pleasure I get from working with clients to deliver results that amaze and the joy that our regular roundtable meetups bring that inspire me on many levels. It is about working in Colour. It is about encouraging people to be the best they can be.
Empowering a Purpose-Driven Workforce
We all have a tremendous opportunity before us to define the success of our workforce by more than low unemployment rates, salaries, and engagement. It is about people, the number of members of our community who are purpose-oriented. We should be empowering our teams to tailor their work to build strong relationships, make a meaningful impact, and grow personally and professionally.
Our outstanding printing service at Absolute Colour is part of this mission. We not only provide high-quality print materials but also aim to inspire and engage through our work. Let us help you bring purpose and quality to your brand. I’d love to hear your thoughts!
