News from Absolute Colour

The Printed Business Card Renaissance

Posted on by Yvonne Parkinson
Printed Business Cards Join the Renaissance
24
Jun

Remember the last time you received a printed business card that you couldn’t wait to show off? No? That’s because too many business cards are forgettable, plain, and destined for the recycle bin. But what if your business card could be a conversation starter, a tiny billboard in someone’s wallet, or a piece of art that people just can’t part with? Welcome to the business card revolution!

The Tiny But Mighty Printed Business Card

The business card might seem like a relic from the past in an era where email and LinkedIn connections dominate, But hold on! Business cards are having a renaissance, blending old-school charm with new-age creativity. Think of them as your pocket-sized marketing powerhouse.

Jane Does business card

Why Printed Business Cards Still Matter

1. First Impressions Count: Your business card is often the first tangible impression people have of your brand. Make it count!
2. Tangibility: Cut through the digital noise with a well-designed business card  – something people can touch, feel, and remember.

3. Networking Necessity: At events or casual meetups, a business card is a quick, professional way to share contact information.

back of business card with microphone

Getting Quirky: Stand Out from the Stack

It’s time to think outside the box (or rectangle). Here are some quirky ideas to make your business card unforgettable:

1. Die-cut business cards

As most business cards are rectangular, die-cutting breaks the mold and immediately draws the eye. From rounded corners to logo cut-outs – the options for unique shapes are endless. Try circular, hexagonal, or even custom shapes that reflect your brand’s personality. Imagine a cupcake-shaped card for a bakery or a mini wrench for a handyman service.

2. Embossed business cards

Embossing raises certain parts of your business card design to create texture and sophistication. It greatly enhances designs by adding interesting and fascinating textures.

3. Full colour + Pantone ink spot colour business cards:

For brilliant  vibrant colours and exact colour matching, you can say goodbye to dull cards forever!

4. Raised spot gloss UV business cards

Raised spot UV combines raised ink/thermography with the brilliance of spot gloss. The result? A dynamic, 3D effect that is bright in colour and super glossy. Raised UV varnish is a great embellishment to your logo or other important information or images.

5. Letterpress business card printing

Letterpress printing on business cards is a beautiful, traditional method of printing for classic, minimalist designs.

6. Gold foil business card printing:

Whether you want a sleek gold edge, coloured metallic accents, or a splash of holographic foil to make a statement – anything is possible.

7. Add QR Codes

Combine print with digital by incorporating codes that can be scanned to take recipients to landing pages, videos or a 3D model of your product.

 

augmented reality

Tips for Creating Your Perfect  Printed Business Card

1. Brand Consistency: Ensure your card reflects your brand’s identity – colours, fonts, and messaging should all be in harmony with your other marketing materials.
2. Clear Information: While creativity is key, clarity is crucial. Make sure your name, title, company, and contact information are easily readable.

3. Quality Printing: Invest in high-quality printing. The feel of a thick, well-printed business card can make a big difference in how your brand is perceived.

bold type

Embrace the Quirk, Boost Your Network

In the business world, standing out is everything. A quirky, well-designed business card isn’t just a piece of paper; it’s a conversation starter, a memorable touchpoint, and a lasting impression.
Join the printed business card renaissance today and make every first impression unforgettable!
Yvonne Parkinson